The move comes as the company, which owns Dafiti, Lamoda, Zalora and The Iconic, celebrates its 10-year anniversary with the group having made a €50 million investment in the hub that it said will serve more than 5 million customers across Brazil and over 1,000 brand partners “with greater speed and efficiency than ever”.Called LEAP, the company clearly thinks the facility is a big deal and said it “has the potential to revolutionise Brazil’s fashion e-commerce ecosystem and further boost the growth of Dafiti, GFG’s business in Latin America”.

The facility is near Sao Paulo and while it’s currently the largest fulfilment centre in the region, it also has “significant room to increase its capacity over time”. It also houses the largest AutoStore fulfilment automat…